Use outside resources to monitor your status. This might appear like an easy thing to do by yourself, but your rankings on the search engines change continuously. Using an external resource generally means they will keep track of your positions for a few hours or days, and report back to you where your average sits.
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Search engine optimize all assets located on your own website. By carrying out Search Engine Optimization on spreadsheets (.xls), docs (.doc, .pdf), videos (.avi), sound (.mp3), displays (.ppt) and pictures (.jpg, gif, .png) within your website, you can maximize the number of search queries that send web searchers to your site and raise your site's traffic.
Attempt taking advantage of latent semantic indexing. What this does is it keeps track of synonyms that are linked with your site's keywords. So if somebody targets one key word or key phrase, you can use synonyms around it to help the search spiders better index and rank your page.
You don't need to use the exact same precise word for your key word throughout your article. Search engines are optimized to comprehend that plurals and tenses of your keyword are really the same word. Using this will keep your key word visible to the search engines, and will make your page much more readable for your audience.